Here’s a summary of what we shipped in Release v2025.11 (June 3, 2025):

• Improvements and Fixes

Conversions

new feature

Conversions are a new resource in the Symend Platform that allows users to measure whether a Customer took the desired action in response to a Playbook engagement, such as curing a delinquency, submitting a Payment Arrangement, or clicking a high-value link.

Conversions help answer the critical question:

Did the engagement drive the behaviour we were aiming for?

Users can now create, define, assign, and track Conversions end-to-end within the Platform.

Key benefits:

• Measure real outcomes, not just engagement activity

• Track strategic success directly in Playbook reporting

• Link customer actions to specific strategies (campaigns and split paths)

• Drive continuous improvement by seeing what works

• Power deeper insights, like Delinquency Archetypes

• Enable outcome-focused KPIs across accounts and campaigns

Image Assets: Simplified management

new feature

We've introduced a centralized place for managing image assets, making it easier for users to view, add, and remove images within the organization. You can now use the “in-use” status to easily discover which images are referenced by published Emails and Landing pages, and make clean up a breeze.

Find it under: Content → Image Assets

Key benefits:

• Centralized – View and manage all of your image assets in one location, without having to deep dive into nested Content Blocks.

• Know what’s in use – Easily identify images that are being used by published content, and those that aren’t.

• Find it fast – Find the right image, quickly, using grid view, list view, and search.

Improvements

Fixes