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Our February 27th, 2024 release v2024.05 introduced a number of incremental improvements, bug fixes, and a major improvement which is:

  • The ability to view and interact with the new Engagement Insights Dashboard

Please continue reading to learn about these features and improvements!

Engagement Insights Dashboard

We are excited to announce the launch of the "Engagement Report" which offers a significant enhancement to our platform's analytical capabilities. This new feature is designed to empower our users with a comprehensive, in-depth analysis of customer engagement across various touchpoints within our platform.

The "Engagement Report" feature marks a pivotal improvement in how users can understand and optimize their engagement strategies. It addresses critical feedback and needs by providing detailed analytics on customer engagement directly within the application. This feature is accessible by default to all user organizations, ensuring immediate value to our user base.

Key Enhancements

  • Email Open Rate Visibility: Users can now observe email open rates across playbooks, campaigns, controls, or specific pieces of content, enabling a better understanding of customer engagement.

  • Playbook-specific Insights: Filter reports by playbook to gain insights into specific playbook activities, including open rates, clicks, total sent, and more.

  • Timeframe Filtering: Users have the flexibility to filter reports by pre-set or custom dates, offering insights into engagement over specific timeframes.

  • Granular Data Analysis: The ability to slice and drill down into the data intuitively, providing granular insights such as playbook by playbook email open rates and campaign by campaign email click rates.

Standardized Engagement Report.mp4

Incremental Improvements

Area

Description

Content

  • Word, character & char/space counts are now calculated and displayed live below the rich text editor, facilitating users in assessing the length and structure of their content.

  • Real-time readability is calculated and displayed below the rich text editor, allowing users to adjust their writing style for improved clarity and comprehension.

Cross-platform

  • Playbook and segment designers can now choose from additional attribute categories alongside the existing attribute name and category, already in the system.

Content_Analyzer_Release_05.mp4

Bug Fixes

Platform Area

Description

Playbooks

  • When a Segment or Content in draft status is deleted, users can now remove the Segment/Content Id from the playbook designer, ensuring that the playbook is no longer linked to that item.

  • Moreover, users faced difficulty selecting a newly created Segment/Content after deleting one. This issue has now been resolved, allowing users to delete Segment/Content and replacing it with a newly created Segment/Content within the playbook designer.

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