Events are exactly what they sound like, they're a specific occurrence of some type within the platform. They are relevant to two areas of the platform. The first is in Data Automation Exports, and the second is in the Customer Trail. Each Event will have a name, description, and associated properties.
This article will not cover how to use Exports or Customer Trail, it is merely a glossary of the available events.
The Replied to Email Event will not populate unless configured.
Table of Contents
Account Updates
Name | Description | Properties |
|---|---|---|
Account Created | This Event pertains to the creation of a new Customer Account and is typically the beginning of a Customer Account's engagement with Symend. | Account Snapshot Id, DateTime, Event Category, Event Name, SourceId, SourceName, and Triggered By |
Account Updated | This Event represents updates to the Customer Account's data. These updates may occur via data import, or through Playbook engagement. | Account Snapshot Id, DateTime, Delta, Event Category, Event Name, SourceId, SourceName, and Triggered By |
Email Subscribed | This Event represents a Customer Account re-subscribing to email communications. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, and Sent To |
Email Unsubscribed | This Event represents a Customer Account unsubscribing from email communications. | Account Snapshot Id, DateTime, Email Description, Email Name, Event Category, Event Name, Message Description, Message Id, Message Name, and Sent To |
Playbook Entered | This Event represents a Customer Account meeting the entry criteria of a Playbook, this is the start of engagement by that Playbook. | Account Snapshot Id, DateTime, Entry Condition, Event Category, Event Name, Playbook Description, Playbook Id, and Playbook Name |
Playbook Exited | This Event represents a Customer Account meeting the exit criteria of a Playbook, this is the end of engagement by that Playbook. | Account Snapshot Id, DateTime, Event Category, Event Name, Exit Condition, Playbook Description, Playbook Id, and Playbook Name |
SMS Opt In | This Event represents a customer has decided to opt in for Sms Messages. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, and Sent To |
SMS Opt Out | This Event represents a customer has decided to opt out of Sms Messages. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, and Sent To |
Campaign Activities
Name | Description | Properties |
|---|---|---|
Campaign Entered | This Event represents a Customer Account meeting the entry criteria of a Campaign within a Playbook they're actively being engaged by. | Account Snapshot Id, Campaign Description, Campaign Id, Campaign Name, DateTime, Entry Condition, Entry Reason, Event Category, and Event Name |
Campaign Exited | This Event represents a Customer Account meeting the exit criteria of a Campaign within a Playbook they're actively being engaged by. | Account Snapshot Id, Campaign Description, Campaign Id, Campaign Name, DateTime, Event Category, Event Name, Exit Condition, and Exit Reason |
Email Activities
Name | Description | Properties |
|---|---|---|
Email Blocked | This Event represents an Email that was blocked by the receiving server, this may be a temporary rejection. This does not indicate an issue with the quality of an address. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, Reason, and Sent To |
Email Bounced | This Event represents a Bounced Email message. This means the Email did not reach the Customer Account due to issues with the Address provided. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, Sent Message Url, and Sent To |
Email Clicked | This Event represents a Click on a link in the contents of an Email by a Customer Account. This event will occur for each unique click of that Email. | Account Snapshot Id, Clicked On, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, Sent Message Url, and Sent To |
Email Delivered | This Event represents an Email Message being delivered successfully to a Customer Account. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Sent Message Url, Message Name, Sent To, and Subject Line |
Email Expired | This event represents an Email message that has expired. Expired messages are those that have been scheduled but could not be distributed before the organization's send window closed. | Account Snapshot Id, Content Id, DateTime, Event Category, Event Name, Message Description, Message Id, and Message Name |
Email Failed | This Event represents an Email that Failed to send. This email did not reach the Customer Account. | Account Snapshot Id, DateTime, Event Category, Event Name, Failure Reason, Message Description, Message Id, Message Name, and Sent To |
Email Machine Opened | This Event represents an Email Message being opened by a machine. This event will occur for each unique open of the Email. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, Sent Message Url, and Sent To |
Email Opened | This Event represents an Email Message being opened by a Customer Account. This event will occur for each unique open of the Email. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, and Sent To |
Email Rejected | This Event represents an email message that has been rejected. | Account Snapshot Id, DateTime, Event Category, Event Name, Failure Reason, and Message Id |
Email Sent | This Event represents an Email Message being sent by Symend to a Customer Account. Note that Sent messages are those that have left our system but may not yet have been delivered to the Customer. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, Sent Message Url, Sent To, and Subject Line |
Replied to Email | This Event represents a reply from a Customer Account to an Email Message. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, Reply, and Sent To |
Landing Page Activities
Name | Description | Properties |
|---|---|---|
Landing Page Click | This Event represents a Customer Account clicking on a link in the contents of a landing page. | Account Snapshot Id, Clicked On, Content Id, Content Version Id, DateTime, Event Category, Event Name, Landing Page Name, Message Id, and Parent Content Id |
Landing Page Submission | This event represents a Customer successfully submitting a form presented on a landing page. This will have resulted in the writing of new data to that account. | Account Snapshot Id, Content Id, Content Version Id, DateTime, Form Attributes, Form Description, Form Name, Landing Page Name, Message Id, and Parent Content Id |
Landing Page Viewed | This Event represents a Customer Account viewing a landing page. | Account Snapshot Id, Content Id, Content Version Id, DateTime, Event Category, Event Name, Landing Page Name, Message Id, and Parent Content Id |
SMS Activities
Name | Description | Properties |
|---|---|---|
Replied to SMS | This Event represents a sms message that has sent a reply. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, Reply, Reply Id, Sent Message Url, and Sent To |
SMS Blocked | This Event occurs when a recipient Customer Account's mobile carrier blocks a message. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, Sent Message Url, Sent SMS Message, and Sent To |
SMS Bounced | This Event represents a Bounced SMS message. This means the SMS did not reach the Customer Account due to issues with the number provided. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, Sent Message Url, Sent SMS Message, and Sent To |
SMS Delivered | This Event represents an SMS Message being delivered successfully to a Customer Account. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, Sent Message Url, Sent SMS Message, and Sent To |
SMS Expired | This event represents an SMS message that has expired. Expired messages are those that have been scheduled but could not be distributed before the organization's send window closed. | Account Snapshot Id, Content Id, DateTime, Event Category, Event Name, Message Description, Message Id, and Message Name |
SMS Failed | This Event represents an SMS that Failed to send. This SMS did not reach the Customer Account. | Account Snapshot Id, DateTime, Event Category, Event Name, Failure Reason, Message Description, Message Id, Message Name, Sent SMS Message, and Sent To |
SMS Rejected | This Event represents a sms message that has been rejected. | Account Snapshot Id, DateTime, Event Category, Event Name, Failure Reason, Message Id, and Sent SMS Message |
SMS Sent | This Event represents an SMS Message being sent by Symend to a Customer Account. Note that Sent messages may not yet be delivered to the Customer Account. | Account Snapshot Id, DateTime, Event Category, Event Name, Message Description, Message Id, Message Name, Sent Message Url, Sent SMS Message, and Sent To |