Our March 26th, 2024 release v2024.07 introduced incremental improvements and a major improvement which is:

• Introducing Symend’s New Brand to the platform’s design system.

• Implementation of the Generation content feature.

Please continue reading to learn about these features!

Implementation of Symend’s New Brand

We are excited to introduce “Symend’s New Brand”, a comprehensive design system that will enhance the user experience across the entire platform and touchpoints. This implementation ensures a consistent and seamless interaction for both new and existing clients, offering a unified experience for all Symend users.

By building upon Symend’s existing brand foundation, the new brand system introduces exciting enhancements, including a defined set of logo guidelines, diverse logo variations showcasing the iconic Symend symbol, a neutral logo colour token, and various elements aimed at elevating the user experience. The design system patterns in Figma have been updated to seamlessly integrate these new brand elements, ensuring a unified and visually cohesive identity. Moreover, beyond the visual upgrades, the new design system has been seamlessly integrated into the code base, enabling a comprehensive implementation across all digital interfaces.

This strategic implementation of the new brand system signifies a significant leap forward in enhancing Symend’s visual identity and user engagement strategies. This refined version of Symend’s Brand encapsulates our message concisely and powerfully, setting the stage for a more impactful and engaging user experience. This refined version aims to capture the essence of the message in a more polished and impactful manner.

Key Enhancements:

• Enhanced Design System Patterns: The design system patterns in Figma have been updated to incorporate the new brand elements, ensuring a cohesive visual identity.

• Code implementation: The new design system is not just limited to visuals; it has also been integrated into the codebase, implementing the transformation across the platform.

• Exciting Design Additions: The new brand system introduces exciting features such as a defined set of logo guidelines, diverse logo variations, a neutral logo color token, and other engaging elements to elevate the user experience.

For further information, please reference to the following documents:

• Symend’s new brand

• View slides on the design approach

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Implementation of Symend’s New Brand across the platform.

Implementation of Content Generation feature

We are thrilled to introduce the second component of the Content Assistant: the Content Generator. This feature simplifies and expedites the process of crafting effective text content for emails, text messages, and landing pages. Allowing users to quickly produce text blocks based on specific Behavioral Tactics, Tone of Voice, Personalization Tags, and Main Points.

The Content Generator is available across all channels within Content Builders beside the Content Analyzer. Enabling users to effortlessly align content to specific behavioral tactics and tones of voice, ensuring content meets the intended outcome. Elevate your content strategy and harness the full potential of AI with the Content Generator.

Key Enhancements:

•Tailored Content Generation from scratch: Users can generate content based on specific inputs for every content type

•Custom Tactic & Tone combination: Users can select a single behavioural tactic and tone to be combined into the desired content.

•Personalization Tags Inclusion: A personalization tag selector is available to include specific tags when generating content that will be included in the outputs.

•Seamless Content Insertion: The text generated can be effortlessly inserted at the end of any existing content in the text editor. 

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Demonstration of Content Generation feature within content builder.

Incremental Improvements