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This page details how to get started with start inviting and managing users inside the Behavioral Engagement PlatformTM.

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What are Users, Roles, and Permissions in the Symend Application?

At Symend, securing your data is the top priority, especially with respect to different users (defined by email addresses) and their associated roles (assigned by system administrators), which each have permissions associated with them. In the application, the users and permissions section under settings helps you with administrator and/or security administrator personas.

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For more information on this topic, you can refer to the Getting Started with Identity and Access Management article.

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For Your First Login

You will receive a welcome email from Symend once your tenant is setup set up by Symend Administrator. To login to your Symend instance, you need the following:

  • Username, which is your email address in your organization

  • Password

  • Phone Number (for multi-factor authentication or MFA)

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First-time Login

  • Click on the URL in the Symend welcome email

    • The link takes you to the Symend Application login page

  • Set a password and click “Next”

  • Follow the on-screen prompts to complete the multi-factor authentication (MFA) setup

  • Once complete, you will see the Symend home page

  • From the next login, your you can choose any of the above verification methods to login to the Symend Application

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Resetting your multi-factor verification method

You can reset your multi-factor verification method either from the user profile page by leveraging the backup code generated during the first-time setup or by contacting your Symend administrator.

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Switching between your organizations

An organization is a Symend instance, as a user you may be part of multiple organizations. You can switch between the organizations by following these steps:

  • Navigate to the Symend home page and click on your user "Profile"

  • Select the "Switch Organizations" to see the name(s) and a list of your organizations in the Platform

  • Selecting the desired organization from the list will switch you to the respective organization

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Understanding Authorization

At Symend, we enforce roles in the application, based access control to minimize threats related to unauthorized access. As an administrator of your organization, you should have any or all the following roles assigned to you as part of the provisioning of your Symend instance.

Role

Description

Permission

Client Security Admin

Manage users at Symend tenant level

Create user

View user

Disable user

Delete user

Org Security Admin

Manage security at the organization level

View users

Assign roles

View roles

Revoke roles

View permissions

Org System Admin

Manage configuration at the organization level

Update configuration

View configuration

Delete configuration

Assign users to organizations

Create alerts

Update alerts

View alerts

Delete alerts

 

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Roles that will help your users to get started

At a minimum, your users need any or all of the following roles to get started in the Symend App:

Role

Description

Data exchange editor

To import data into Symend

Data Designer

To define Data Attributes and mappings

Segment Designer

To define Segments

Segment Publisher

To publish Segments

Playbook Designer

To define Playbooks

Playbook Publisher

To publish Playbooks

Content Designer

To design Content

Content publisher

To publish the defined Content

Channel admin

To configure Channels such as email

Insights viewer

To view, download and send insights data on your customer activities

Insights explorer

To view, edit, explore, download and send insights data on your customer activities

 

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Creating the first user and granting roles

You must have the Client security admin role to create users and the Org security admin role to assign roles to users.

Follow these steps to create a user and grant them permission-based roles:

  • From the home screen Navigate to Settings → Users and Permissions page

  • Click on the “Add User” button

    • Specify the user profile details and click “Next”

  • Select the organizations the user needs to access

  • Select the roles the user should

    • Roles are bound to the context of an organization

    • For each organization, you can grant different roles

Refer to the user management document for more information on managing users and roles.

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Single-Sign-On (SSO)

You must create a support request as a custom configuration with Symend, to configure Single-sign-on (SSO) with the identity provider of your organization.